The Siren,
Detroit

Client
ASH Hotels

Year
01/01/2022 - 07/01/2023

Work

  • Strengthened Management Systems and internal communication processes to close post-COVID service gaps, improve cross-departmental collaboration, and elevate operational consistency.

  • Oversaw VIP and Media Relations, delivering highly personalized stays and experiences while ensuring the property consistently met elevated standards for high-profile guests and media partners.

  • Led Operations Development & Strategy across Front Office, Guest Experience, and newly introduced Food & Beverage outlets, ensuring operational systems, service standards, and guest touch points were cohesive across the property.

  • Helped oversee the launch and integration of new Food & Beverage outlets, aligning operational systems, training materials, guest-facing literature, and service standards to create a seamless property-wide experience.

  • Developed digital-driven VIP amenity services and personalized guest touchpoints to enhance pre-arrival, in-stay, and post-stay engagement.

  • Reestablished Brand Standards and service culture across departments, aligning the property's guest experience and operational practices with the standards and expectations of the broader portfolio.

  • Led Employee Training & Development, creating cohesive training programs and service expectations across Front Office, Rooms, and Food & Beverage teams.

  • Created and refined SOPs, guest-facing literature, and operational best practices to strengthen consistency, elevate service delivery, and support the successful integration of new outlets and evolving property operations.

Press

Vogue

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Website