Hotel El Roblar, Ojai

Client
Hotel El Roblar ~ Ramin Shamshiri, Eric Goode,
Warner Ebbink, Jeremy McBride

Year
05/2025 - 03/2026

Work

  • Directed and built Front Office and Guest Experience operations through pre-opening and opening phases, establishing service standards, workflows, and operational infrastructure while ensuring a seamless transition from construction handoff to launch.

  • Led Operations Development & Strategy, building and managing critical-path opening timelines while aligning priorities, milestones, and accountability across departments to ensure properties opened seamlessly, on time, and with intention.

  • Drove cross-functional collaboration across Development, Operations, Culinary, Marketing, Human Resources, Finance, and property leadership to align staffing, systems, programming, budgets, and overall launch readiness. 

  • Built and implemented the operational infrastructure required for opening, including communication systems, departmental workflows, technology, SOPs, service standards, and property-wide processes.

  • Partnered with leadership on pre-opening hiring, onboarding, training, and employee development, cultivating high-performing teams prepared to deliver the brand experience from day one, exclusively for Front Office, Rooms and Guest Experience. 

  • Established brand standards, service culture, and operational best practices that created a cohesive, service-driven environment while supporting consistency and long-term departmental performance.

  • Curated Guest Experience, VIP Relations, and Amenity Programming that translated the property's vision into thoughtful, highly personalized experiences designed to deepen guest engagement and connection.

  • Managed pre-opening operational needs including budgets, vendors, procurement, logistics, and cross-departmental resources while proactively identifying risks and developing solutions before they impacted opening.


Press

Vogue


Website